Mike Kujawski is a marketing professional, business strategist, and entrepreneur. He is well-known for his blog Public Sector Marketing 2.0 and work as the lead strategist for the Centre of Excellence for Public Sector Marketing. Mike has developed major national, provincial and municipal, public sector client marketing strategies in the areas of health, public safety and national defence to name a few.

He also conducts Social Media Marketing Workshops for public servants (and non-profit workers) across Canada and teaches Small Business Development at Heritage College.

Numerous Canadian government departments have started to tap into the power of social media both internally and externally (i.e. CRA, DND, CATSA, DFAIT and PWGSC to name a few.) Some initiatives are starting to see success, others not so much. What is the common thread that seems to be separating success from failure? What are the main challenges?

Mike Kujawski will talk about the latest best practices and 10 strategic guidelines that you can follow to maximize your objectives and get buy-in for further social media engagement initiatives in your government organization.

Mike’s session is scheduled for Sunday afternoon at 15:00.