Social media has many industries rethinking the way they do business. We’re seeing more and more corporate websites featuring multimedia newsrooms with sharable content, as well as companies turning to the social media press release to get their message across to journalists and online consumers.

Marketwire, a leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals, helps companies navigate the social media waters. Companies can easily issue multimedia-enhanced press releases with embedded photos and video thanks to Marketwire’s flexible platform. Marketwire also offers webcasting services with 90-day archives and vanity URL.

Companies interesting in monitoring their online reputation can now access Sysomos through Marketwire. Sysomos’ two platforms, Heartbeat and MAP, provide automated sentiment, key influencer tracking, geo-demographic information, and access to real-time and historical social media conversations.

You can check Marketwire’s Sysomos Hearbeat out here:

Be sure to say hello to Chantal Jura, Media relations coordinator at Marketwire who will be attending PodCamp Montreal 2010.

And thanks, Marketwire. By financially supporting PodCamp Montreal as a Bronze sponsor, you’re making a solid investment in Montreal’s social media community.