PodCamp Montréal

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The Need for Surprise in Marketing

With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital… and effective. But W-O-M is not a self-starter. It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it. Done right, Surprise solidifies the bond between customers and your business. It cements the crucial marketing relationship, makes people want to deal with you versus “the other guy,” and keeps them coming back for more. Coupling innovative real-world examples with easy-to-follow theories and “how-to” steps, Pow! Right Between The Eyes! trains business owners, marketing directors, entrepreneurs and all kinds of organizations how to expand the boundaries of the extreme and create a bigger bang.

Nulman includes several real-life examples of surprise marketing, including methods that he has used himself. In Chapter Four, he details a marketing campaign for Airborne Entertainment that involved printing promotional messages on actual dollar bills (with fade-able vegetable ink, of course). The money was thrown into the audience unexpectedly, revitalizing a bored and jaded crowd.

The book is available here through Amazon
You can also give back to Andy by voting for his manifesto here

About Andy Nulman :

Young in spirit, snappy in dress, Andy was CEO of Just For Laughs, the world’s largest humor event. Later, as the President and CMO of mobile internet pioneer Airbone Mobile, he brought life to staid industry conferences with storms of branded dollar bills, used stealthily-placed wirecutters to attract and intrigue future clients like Disney and HBO, and planted dozens of timebombed golfballs, most still waiting to explode.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture : SHH), and the Groupe Juste Pour Rire, Inc.

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Finalement, si vous avez saisi quelques clichés et désirez les partager, nous vous invitons à vous joindre au groupe PodCamp Montreal sur Flickr, ou simplement utiliser le tag pcmtl.

Finally, if you took pictures at the event and want to share them, you should definitively join the PodCamp Montreal group on Flickr, or simply tag them as pcmtl.

Show all our live from PodCamp Montreal

Day 1 / Jour 1

07h45: We open the doors / Nous ouvrons les portes
08h45: First conference in 15 min / Première conférence dans 15 min
09h00: On the live “Why the Future is Always Too Far” by Sylvain Carl
09h12: Anne-Marie, Véro B. et Mathieu commence la présentation de Urler.tv
10h06: On the Live “Please Don’t Suck!” with Sylvain Grand’Maison
11h07: En ligne le live de Philippe Lejeune qui présente “Seesmic, un nouvel outil visuel de communicationavec”
12h07: Lunch time @ PodCamp Montreal / C’est l’heure du diner à PodCamp Montréal
15h51: Lada et George font leur Correspondance 2.0
17h24: Les dernières conférences se terminent / Last confrences ending.
17h30: Il est temps de se préparer pour la soirée au Bénélux qui commence à 20h00 / Saturday Night Fever at 8PM at Benelux.

Day 2 / Jour 2

09h00: PodCamp Montreal is back! PodCamp Montréal est de retour!
09h11: LIVE: Andrew Jankowich “Punk, DIY and Podcasting : Podcasting and Social Media for Nonprofits and Arts Organizations”
09h29: Michel Dumais nous livre les secrets de la ballado audio. Il nous a apporté sa caverne d’Ali Baba (micros en tout genre, chaine de montage, etc.)
09h55: Prochain LIVE “Ce que les Beatles peuvent nous apprendre” par Sylvain Grand’Maison.
11h07: LIVE Bruno Guglielminetti présente “Ferme la radio, j’écoute mon iPod!”.
12h05: Lunch time. C’est l’heure du diner.
13h01: LIVE C.C. Chapman and Mitch Joel “Podcasting From The Heart – The Value Of Recording A Show With No Editing And No Second Takes”
13h06: Les Beaux Réal Roux sont dans la place pour l’enregistrement d’une “émission” en public.
14h07: LIVE Julien Smith “The Game of Trust – Using Social Media to Level Up”
15h00: LIVE “Finding Yourself Thru Podcasting” with Scarborough Dude

Voici les emplacements des principaux lieux où se dérouleront la première édition de PodCamp Montréal. Cliquez sur les marqueurs afin de connaître les noms et adresses de ceux-ci.

Here are the principal locations of the places where all the event surrounding PodCamp Montreal will be held. Click on the markers below to know their names and address.

Pour toute information concernant le transport, rendez-vous sur le site de la Société de transport Montréal. Le seul moment où il est nécessaire de prendre l’autobus l’autobus est le vendredi soir, pour se rendre à La Quincaillerie. Nous vous recommandons d’emprunter l’autobus 30 Saint-Denis / Saint-Hubert (horaire) où vous débarquerez au coin de la rue Rachel et vous dirigerez à pied au bar en question.

For all information about transportation, check out the website of la Société de transport de Montréal. The only moment where it will be necessary to take the bus will be for the Friday night event, to go at La Quincaillerie. Take the bus 30 Saint-Denis / Saint-Hubert (schedule) where you will get off on the corner of Rachel and will walk to the bar.