With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital… and effective. But W-O-M is not a self-starter. It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it.
Posted in Sponsors | Also tagged 3m, airbone mobile, andy nulman, beween the eyes, disney, energizer, eveready, georges burns, gm, hbo, just for laughs, montreal, nulman, pow, right, surprise, wom, word of mouth | Mike Kujawski is a marketing professional, business strategist, and entrepreneur. He is well-known for his blog Public Sector Marketing 2.0 and work as the lead strategist for the Centre of Excellence for Public Sector Marketing. Mike has developed major national, provincial and municipal, public sector client marketing strategies in the areas of health, public safety [...]
Posted in Speakers | Also tagged canada, canadian, catsa, cra, dfait, dnd, government, mike kujawski, public sector, pwgsc, social media | Adele McAlear is a marketer who loves technology and social media. She was an early adopter of Twitter, joining in April 2007, and is listed as one of Guy Kawasaki’s AllTop Twitterati. You can find Adele on her blog, Marketing Monster, on Twitter or writing about microblogging on the TouchBase Blog. New to Twitter? Maybe [...]