Saturday September 11

Crédibilité(s): construction de l’autorité et de la notoriété dans les médias sociaux
Martin Lessard
L’industrie (renouvelée) de la musique : combattre le web par le web ?
Frédérick J. Fortin
Search & Social Media for Online Publishers
CT Moore
Les différentes formules de baladodiffusion au Québec
Laurent LaSalle
How to efficiently spark professional connections in the Arts
Raphael Ettore
Enfants pour l’Éducation
Félix Trépanier
Search vs. Social
Brian Rotsztein
La vie après le journalisme
Bruno Guglielminetti
Préparer un événement à l’aide des médiaux sociaux
Frédéric Harper
Revenue Generating Trends for Bloggers
Kim Vallee
Table ronde sur la production de contenu
Michel Coulombe , Felix Séguin, Jean-Francois Poulin
Twitpic, cuisine et alcool (ou @ThomaDaneau) : l’importance de l’autobranding
Thoma Daneau
The Art World Invades Social Media – How an artist and gallery owner makes the most of blogging, Facebook, and Twitter
Bettina Forget
Comment booster l’audience d’un blogue/podcast en utilisant les médias sociaux
Benoit Descary
To share or not to share. Exploration du Capital Social pour l’utilisation du marketing viral
Olivier Mermet
Going Against The Grain
Zeke
Le Dilemne Du Réseau
Sylvain Carle
Introduction à la création d’une communauté et d’une marque autour de soi
Kim Auclair

Sunday September 12

Podcasting is friggin’ bigger than Twitter. Now what?
Sylvain Grand’Maison
I want to pogne: bloguer en français ou en anglais?
Fanie Grégoire
Faut-il s’entêter à tout faire chez soi? L’expérience de communautés sans fil avec les nouveaux médias
Laurent Maisonnave et Dave G. Pelletier
Mieux comprendre ce qu’est le cyberterrorisme
Julie Horn
Questions ouvertes à Michelle Blanc
Michelle Blanc
Ces images qui mentent
Olivier Bruel
Un blogue, une entreprise?
Julia Vallelunga
Getting Students Engaged through Social Media?
Alexandre Enkerli
Aménager sa communauté
Nellie Brière
The Trust Agent
Julien Smith
WordPress pour Entreprises: Possibilités infinies?
Diane Bourque
Strategie média sociaux pour un événement de levée de fonds
Marie Annick Boisvert et Camille Desrosiers
Gérer son temps à travers les réseaux sociaux
Hicham Souilmi

We are looking for our all-important sponsors. If you’re interested in supporting PodCamp Montreal, contact Michelle Sullivan.

If you’re new to PodCamp Montreal, feel free to browse through our site. Last year’s blog posts will give you a taste of what’s in store for you in 2010.

Ed. UPDATE: Event date has been changed to September 11th and 12th 2010.

Thanks to a good number of Île sans fil members in attendance (sometimes with their families), PodCamp Montreal attendees benefitted from a free Internet WiFi access in all conference rooms.

We want to give a warm shout out to Île sans fil and its volunteers who supported us for a second consecutive year, and we hope to continue our relationship with this dynamic team for future editions.

Those who can’t join us at the UQAM Design School, or who can’t make it for the full weekend, will be able to take advantage of the streaming of French and English sessions between 10 a.m. and 4 p.m. both Saturday and Sunday. Archives will also be available after the event, to allow you to relive those magic moments.

PodCamp Montreal in French (room DE-3240)

PodCamp Montreal in English (room DE-3230)

You’ll be able to participate by taking advantage of Ustream’s chat capability. Don’t be shy about sending questions to the speakers. They love it.

In 2008, over a thousand unique visitors took advantage of our livestreaming of PodCamp Montreal. We hope those numbers will grow this year.

I’ll have the pleasure of being joined by the ineffable Christian Aubry (French channel) and the effervescent Guillaume Marin (English channel). Thanks Christian and Guillaume – we couldn’t do it without you.

Your wish is our command.

With a little help from Julien Smith (a.k.a. John),  Michelle Sullivan (a.k.a. Yoko) gives you a list of reasons why you definitely need to come to PodCamp Montreal September 19th and 20th.

Our thanks to our sponsor, Fairmont Hotels, for giving us access to Suite 1742 at the Queen Elizabeth, and for letting us move the mattress and furniture around to create our version of that magic moment 40 years ago.

Remember that Fairmont is offering PodCamp Montreal attendees a special rate for the weekend of September 19th and 20th. If you’re interested in walking the same hallways as John and Yoko, email PodCamp Montreal organising committee member Laurent Maisonnave at laurent@zelaurent.com for details.

Pssst… We’re working on a surprise for PodCamp Montreal attendees that involves the famous suite at the Queen Elizabeth Hotel. It’s going to be great. Stay tuned.

Presenting the “PodCamp for Dummies” guide, Montreal edition. (Not that you’re a dummy. No. Really. We luv you!)

1. Sign up to participate at PodCamp Montreal. It’s free!
2. Send us your conference proposal. And yes, it has to be about social media.
3. Be patient… no… more patient… yes… that’s it… wait for the schedule to be announced (this will likely happen about 2 weeks prior to the event)
4. Party with your roomies / your girlfriend / your boyfriend when you get the confirmation that your proposal has been accepted by the organising committee. Party even if it isn’t accepted and come to PodCamp anyway. It’s worth it.
5. Tweet (or Identi.ca) like a madman / woman to tell the world that you’ll be speaking at PodCamp Montreal. Don’t forget to fit that all-important hashtag, #pcmtl, in your 140 character limit.
6. Start to panic. Now that you’ve bragged all over town (or Twitter/Identica) you’ll have to deliver the goods.
7. Prepare your presentation, which should be about 30 minutes long, leaving 15 minutes for all those questions and congratulatory remarks your talk is sure to inspire. There will be a 15 minute window between presentations so that people have time to move between rooms as needed.
8. If you want to use visual aids, you’ll need to bring your own laptop. If you’re a Mac user, you’ll also need to bring your thing-a-ma-bob (you know what I mean) so that your Mac can connect to our projectors. Each room will be equipped with a projector and a sound system.
9. If you don’t want to be filmed for our live webcast, you’ll need to let us know by email at info@pcmtl.com asap. You should know, however, that all your fans in London, Sydney and Johannesburg will be mightily disappointed.
10. All presentations are subject to live-blogging, live Tweeting / Identica-ing and sound recording by people in the room. We don’t control the animals. There might be so many flashes going off that you feel like the paparazzi has invaded PodCamp. Think about that when you’re picking out your PodCamp outfit. Remember, your mother or significant other may be watching!

Whatever you do, don’t forget to take the time to network. On top of all the great content being shared between the four walls of our conference rooms, there are fantastic discussions and passionate people to meet in the hallways and hidden corners of the PodCamp Montreal venue. Take advantage of them.

Thanks to PH Carmichæl for suggesting this blogpost.

I am glad to announce that PodCamp Montreal will be back for a second edition in 2009. Mark your calendar for these following dates :

This year’s organizing team includes the following :

Jean-François Blais, Harold Boeck, Caroline Fontaine, Bob Goyetche, Sylvain Grand’Maison, Mitch Joel, Laurent LaSalle, Laurent Maisonnave, Mélanie Millette, Julien Smith and Michelle Sullivan.

Stay tuned for all the details.

With the power of traditional marketing rapidly waning, the concept of Word-Of-Mouth marketing is becoming increasingly vital… and effective. But W-O-M is not a self-starter. It needs a catalyst. If word-of-mouth fuels modern marketing, Surprise is the spark that ignites it. Done right, Surprise solidifies the bond between customers and your business. It cements the crucial marketing relationship, makes people want to deal with you versus “the other guy,” and keeps them coming back for more. Coupling innovative real-world examples with easy-to-follow theories and “how-to” steps, Pow! Right Between The Eyes! trains business owners, marketing directors, entrepreneurs and all kinds of organizations how to expand the boundaries of the extreme and create a bigger bang.

Nulman includes several real-life examples of surprise marketing, including methods that he has used himself. In Chapter Four, he details a marketing campaign for Airborne Entertainment that involved printing promotional messages on actual dollar bills (with fade-able vegetable ink, of course). The money was thrown into the audience unexpectedly, revitalizing a bored and jaded crowd.

The book is available here through Amazon
You can also give back to Andy by voting for his manifesto here

About Andy Nulman :

Young in spirit, snappy in dress, Andy was CEO of Just For Laughs, the world’s largest humor event. Later, as the President and CMO of mobile internet pioneer Airbone Mobile, he brought life to staid industry conferences with storms of branded dollar bills, used stealthily-placed wirecutters to attract and intrigue future clients like Disney and HBO, and planted dozens of timebombed golfballs, most still waiting to explode.

An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.

In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture : SHH), and the Groupe Juste Pour Rire, Inc.

Montreal consultant Michelle Sullivan ← was the first PR professional to conduct blogger outreach in Quebec, and has since worked on a number of campaigns for her clients. A blogger herself, on the verge of releasing two new personal podcast projects, she helps her clients navigate the social media landscape and build meaningful relationships with their communities.

Rayanne Langdon → began her career at com.motion, the social media arm of Veritas Communications, where she was heavily involved in blogger outreach and relationship building. Presently part of FreshBooks‘ dynamic marketing team in Toronto, Rayanne is a new face to the world of marketing and PR, passionate about connecting with others. She blogs at Wide-eyed and Jaded.

Eden Spodek ← is the woman behind the ever-so-pink but not-for-women-only shopping blog Bargainista. She has been involved in a number of successful blogger outreach campaigns and receives more than her fair share of bad pitches. Eden recently entered the podcasting world as one half of the Community Divas team. She spends her days working as a digital communications specialist in Toronto.

As bloggers and podcasters, you are the new influencers and subject matter experts. In your world, the trust economy is the only one that matters. Your audiences count on you not to pimp the next new product or service but to follow your heart and speak your mind. You’re not governed by the same rules as traditional journalists. There are no rules. This is the Wild West. PR consultants are scrambling to figure out the best way to reach out to you. And, if you’re like a lot of bloggers and podcasters, you’re getting tired of the shoddy pitches filling up you in-boxes. At the end of the day, it’s all about building relationships of trust.

Join Michelle Sullivan, Kim Vallee, Rayanne Langdon and Eden Spodek for this interactive panel as they share their experiences with the good, bad and the ugly of Blogger/Podcaster relations from both sides of the equation.

This panel’s session is scheduled on Saturday at 16:00.

Michelle Sullivan’s picture is a courtesy of Simon Law.
Rayanne Langdon’s picture is a courtesy of Ryan Couldrey.