Montreal consultant Michelle Sullivan ← was the first PR professional to conduct blogger outreach in Quebec, and has since worked on a number of campaigns for her clients. A blogger herself, on the verge of releasing two new personal podcast projects, she helps her clients navigate the social media landscape and build meaningful relationships with their communities.

Rayanne Langdon → began her career at com.motion, the social media arm of Veritas Communications, where she was heavily involved in blogger outreach and relationship building. Presently part of FreshBooks‘ dynamic marketing team in Toronto, Rayanne is a new face to the world of marketing and PR, passionate about connecting with others. She blogs at Wide-eyed and Jaded.

Eden Spodek ← is the woman behind the ever-so-pink but not-for-women-only shopping blog Bargainista. She has been involved in a number of successful blogger outreach campaigns and receives more than her fair share of bad pitches. Eden recently entered the podcasting world as one half of the Community Divas team. She spends her days working as a digital communications specialist in Toronto.

As bloggers and podcasters, you are the new influencers and subject matter experts. In your world, the trust economy is the only one that matters. Your audiences count on you not to pimp the next new product or service but to follow your heart and speak your mind. You’re not governed by the same rules as traditional journalists. There are no rules. This is the Wild West. PR consultants are scrambling to figure out the best way to reach out to you. And, if you’re like a lot of bloggers and podcasters, you’re getting tired of the shoddy pitches filling up you in-boxes. At the end of the day, it’s all about building relationships of trust.

Join Michelle Sullivan, Kim Vallee, Rayanne Langdon and Eden Spodek for this interactive panel as they share their experiences with the good, bad and the ugly of Blogger/Podcaster relations from both sides of the equation.

This panel’s session is scheduled on Saturday at 16:00.

Michelle Sullivan’s picture is a courtesy of Simon Law.
Rayanne Langdon’s picture is a courtesy of Ryan Couldrey.