Groupe CNW est une partie importante et essentielle des processus de reportage journalistique et financier au Canada, reconnue dans les plus importantes salles de rédaction et institutions financières en tant qu’élément essentiel de la dissémination et de la livraison d’informations d’actualité directement de leur source. Groupe CNW exploite des bureaux à Vancouver, à Calgary, à Toronto, à Ottawa et à Halifax. CNW Telbec, filiale à part entière de Groupe CNW, a ses bureaux à Montréal et à Québec.

CNW recently launched its social media press release platform. Check it out!

Headed up by Kate Trgovac, of MyNameIsKate.ca fame, it is one of Canada’s leading online publications about digital marketing, online communications and social media. Some of its regular contributors will be attending PodCamp Montreal, including Adele McAlear, Eden Spodek and CT Moore.

Both MyNameIsKate.ca and OneDegree.ca have been listed in Advertising Age’s Top 150 Marketing Blogs in the World and were designated “Must Read” blogs by Marketing Magazine.

Montreal consultant Michelle Sullivan ← was the first PR professional to conduct blogger outreach in Quebec, and has since worked on a number of campaigns for her clients. A blogger herself, on the verge of releasing two new personal podcast projects, she helps her clients navigate the social media landscape and build meaningful relationships with their communities.

Rayanne Langdon → began her career at com.motion, the social media arm of Veritas Communications, where she was heavily involved in blogger outreach and relationship building. Presently part of FreshBooks‘ dynamic marketing team in Toronto, Rayanne is a new face to the world of marketing and PR, passionate about connecting with others. She blogs at Wide-eyed and Jaded.

Eden Spodek ← is the woman behind the ever-so-pink but not-for-women-only shopping blog Bargainista. She has been involved in a number of successful blogger outreach campaigns and receives more than her fair share of bad pitches. Eden recently entered the podcasting world as one half of the Community Divas team. She spends her days working as a digital communications specialist in Toronto.

As bloggers and podcasters, you are the new influencers and subject matter experts. In your world, the trust economy is the only one that matters. Your audiences count on you not to pimp the next new product or service but to follow your heart and speak your mind. You’re not governed by the same rules as traditional journalists. There are no rules. This is the Wild West. PR consultants are scrambling to figure out the best way to reach out to you. And, if you’re like a lot of bloggers and podcasters, you’re getting tired of the shoddy pitches filling up you in-boxes. At the end of the day, it’s all about building relationships of trust.

Join Michelle Sullivan, Kim Vallee, Rayanne Langdon and Eden Spodek for this interactive panel as they share their experiences with the good, bad and the ugly of Blogger/Podcaster relations from both sides of the equation.

This panel’s session is scheduled on Saturday at 16:00.

Michelle Sullivan’s picture is a courtesy of Simon Law.
Rayanne Langdon’s picture is a courtesy of Ryan Couldrey.

Video didn’t kill the radio star, it just made her job very different. With the advent of digital technology, media is changing before our eyes (and ears) faster than ever. Where do YOU see things going? Come join the discussion!

Jay Moonah will lead this conversation. He is the Director of Strategy at the digital creative agency 58Ninety Inc. and is a co-organizer of Podcamp Toronto. He also an active musician, and currently plays with the bands The McFlies and Uncle Seth. Jay lives in the Toronto suburb of Scarborough with his wife, daughter and two very fat cats. He podcasts and blogs at http://mediadriving.com.

Jay’s session is scheduled on Saturday afternoon at 16:00.